It’s a fine line and often we try to combine the two. First we write from the heart, then adapt it to the potential audience. Some writers write geared towards a market and that’s fine, but does the real passion come through? Usually you can tell when an article has been pieced together sounding fabricated and rigid with inaccurate facts and spelling mistakes that could be easily checked with an internet search.
Fellow writers discuss creating articles for the audience and demographic, some say articles on spiritual matters do not fare as well as say ones on food, but as it is my main focus that does not deter me. I do have other interests, literature, history, art, photography and beauty and have found another blog to express my views and experiences. I do feel, you can tell the difference between someone is creating an article for the sake of it or one who is genuinely passionate.
Writing with a spirit guide has its own challenges, adapting his style into a more contemporary readable version, while maintaining the integrity of the ideas and plot. Somehow we have managed on this book, so far at least. He is passionate and I temper this with the contemporary audience that it is aimed at. He may be a renowned literary figure from a couple of centuries ago and his talent remains, yet the audience has evolved and our writing has to reflect that, even with traditional themes of betrayal and love. Some things will never change.